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Mr. Knickerbocker is named for its distinct logo, which depicts a man wearing knickers and leaning on a cane. Though developed before the store itself was open for business, both the name and symbol became synonymous with our company and widely recognized within the Clemson family.
Opened in April 1973 by James and Betty Spearman, Mr. Knickerbocker’s original store consisted of 1300 square feet located in the shadows of Tillman Hall, Clemson’s main administrative building. Starting as a Men’s Clothier, Mr. Knickerbocker underwent a change in 1974 that paralleled the rise of Clemson football to national prominence. During this time, Mr. Knickerbocker filled a much-needed void in the community by selling Clemson clothing and gifts.
In 1977 the original store expanded, doubling its size to over 2500 square feet, and cemented its legacy as the first and only team-specific college sports apparel retailer, coining its now-famous signature phrase:
“A Clemson Tradition Since 1973”
In 1981 the College Avenue store in Clemson expanded for a third time to include 3500 square feet of retail space, its largest footprint to date. Also included in the 1981 expansion was the introduction of in-store embroidery. While Mr. Knickerbocker no longer does in-store embroidery, we do continue to offer hand-sewn customized Jerseys.
A second 1200 square foot College Avenue store specializing in Fraternity and Sorority apparel was added in 1987, and a Third Location was established in Greenville, SC, which is now located at the Shoppes at Greenridge on Woodruff Road. A fourth location on Main Street Central, SC became a warehouse outlet store, which now specializes in close outs and clearance merchandise. Last year, yet another location was added in Clemson on Highway 123 in the Publix Shopping Center.
For over 20 years, Mr. Knickerbocker’s color catalog has been a popular way for Clemson Tiger fans throughout the world to access our products. While the catalog is a loved and time-honored tradition, it has now been expanded to the Internet for quicker, more convenient purchasing and up-to-date listing.